FIRST MEDICALLY APPROVED BACK PAIN APP in EU and UK AIMS TO END THE NATIONWIDE EPIDEMIC of BACK PAIN in UK OFFICES…

 ● Back pain in UK offices ‘nationwide epidemic’ experts claim

● Sedentary workplace lifestyle to blame but simple measures can reduce condition

London, UK – Bad posture among UK office employees is a nationwide epidemic. Sitting at desks all day, slouching over computers and a general sedentary lifestyle has led one in five Brits to give up their job or reduce hours because of their condition1. Experts behind Kaia, the first and only medically approved back pain app in the EU and UK, want to end the nationwide epidemic of back pain in UK offices, and claim that a few simple changes in the workplace can help to reduce the risk.

 ‘Epidemic levels‘

According to WHO, back pain is the leading global cause of disability worldwide.2 Meanwhile, in the UK, an estimated one-third of the adult population are affected by back issues each year.3 And according to the Office for National Statistics, back pain accounts for almost 31 million days of work lost annually costing the UK economy £14 billion a year.4 In another study, 63% in higher managerial jobs attributed their back pain to bad posture, and took more days off sick for back pain than any other type of employee.1

The Kaia back pain app was developed by digital therapy company Kaia Health in conjunction with physiotherapists, orthopaedic surgeons and clinical psychologists. The app offers video exercises with education, physiotherapy and psychological strategies. Users can chat online with a physiotherapist or sports scientist for motivation and exercise-related questions

 

Video: Kaia back pain app unveils 10 exercises to relieve back pain at work:

http://ow.ly/SWcq30pomaN

Sedentary office occupations can cause back pain as a result of inactivity between back muscles and the spine – but this is not the only factor. A combination of high workload, posture, job dissatisfaction or fear over termination can increase the occurrence of back pain at work.

In an independent clinical study published recently in NPJ Digital Medicine, patients using Kaia reported significantly lower pain levels compared to the control group treated with physiotherapy and online education.

A few simple changes can help to reduce the risk of back pain in the workplace. These include:

 

● Walk and talk during phone calls

● Take a break from the screen every 30 minutes for at least two minutes

● Exercise regularly at your desk including arm stretches and neck rolls

● Walk over to and talk with a colleague rather than emailing them

● Arrange a workplace assessment to optimise the seating position and workstation

● Meditate for 10 minutes. Be mindful of the influence workplace stress and strain has

● Sit correctly with your thighs at right angles to your body or sloping slightly down

Stephan Huber, Chief Medical Officer at Kaia Health, says: at Kaia says: “The core problem is our modern, sedentary working life. We’re hunched at desks all day and this puts a strain on our back. We’re encouraging UK employers to adopt a holistic approach to tackling back pain in and out of the workplace – this could include increased access to exercise and relaxation like the Kaia app offers. Implementing these measures systematically for workers could lead to a more active way of dealing with the condition – and this will help to alleviate back pain and reduce the strain on the NHS.”

Kaia can be downloaded via the App Store and Google Play with a 7-day free-trial.

ENDS

@KaiaHealth

Facebook.com/KaiaHealth

#kaiahealth

About Kaia Health

Kaia Health is a digital therapeutics company that creates accessible, evidence-based treatments for a range of disorders including back pain and COPD. Working with experts in various medical fields, the company uses technology such as machine learning algorithms, to deliver individualised app interventions that aim to empower and motivate patients to take control and self-manage their condition with digital alternatives from their home using devices they already own (i.e., smartphones and tablets). Kaia Health is a member of the Digital Therapeutics Alliance (DTA), an international association of manufacturers that set industry standards for what clinical evidence levels are required to call a product a digital therapeutic. Kaia Health is located in New York City. For more information about Kaia Health, visit www.kaiahealth.com.

 

Media enquiries

Stephan Huber, Chief Medical Officer at Kaia Health is available for interviews

Harry Cymbler, Hot Cherry, harry@hotcherry.co.uk, +44(0) 7801 289 996

 

References:

1. Survey: 2.5 million people experience back pain every day in the UK https://www.news-medical.net/news/20181009/Survey-25-million-people-experience-back-pain-every-day-in-the-UK.aspx

 

2. WHO: Back pain is the leading global cause of disability

https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(16)31678-6/fulltext

 

3. An estimated one-third of the UK adult population are affected by LBP each year

https://www.ncbi.nlm.nih.gov/books/NBK11709/

 

4. Bad backs cost the UK 31 million days of work costing the UK economy £14bn a year. http://www.nhsemployers.org/news/2015/04/bad-backs-cost-the-uk-31-million-days-of-work